Hi! I'm Helena
I help you communicate,
sell and connect with your audience.

"Helena,

You're a maker of magic."

 

- Seth Godin, entrepreneur, best-selling author, speaker, and teacher.

"Brilliant. I have been teaching copywriting for 4 decades and I never thought of doing it this way. Kudos to you."

 

- Bob Bly, author of 100+ books and the man McGraw-Hill calls "America’s top copywriter."

Who am I?
AND more importantly...
Why should you listen to me?

I've been called a lot of things... LOL!

But I like to describe myself as a marketing strategist, copywriter, and content creator, in English and Spanish.


This means that I love playing with words and messages. I love to tinker with meaning, nuance, and the psychology behind it. 


Why? Because words are powerful.


Words can make or break your day, such as a kind word from a friend when you're down, vs. an insult from a stranger who just cut in front of you during rush-hour traffic.


Words can be more effective than battles (Gandhi), and words can move people to reach the moon (JFK).


That's why we have a tremendous responsibility --and the joy and privilege that comes with it-- to make our messages the best that they can be, authentically. Messages need to be simple, clear and resonate with our intended audience. As easy as that. And they also need to bring about a benefit and a desired action.


There is no need for pushiness or manipulation. A GOOD OFFER SELLS ITSELF. Slime is primitive and everyone's B.S. detector is fully evolved, thankfully.


But today's world is full of noise, so you simply have to figure out what's the best way to craft a message and find the medium for your audience to get it.


This is where I come in.  And this is where I do my best work. 

Email me & Let's TALKClick here to Connect

WHAT DO I DO...EXACTLY?

I sit down with my clients and figure out what they need in 3 areas: marketing strategy, copywriting, and content creation. And then I roll up my sleeves and get to work.

 

In a nutshell:

  • My clients want to communicate CLEARLY.
  • My clients want to promote and sell OPTIMALLY.
  • My clients want to build their influence and grow their communities AUTHENTICALLY.

 

I help my clients achieve these 3 goals. 

The results?

You increase your sales, grow your influence, and develop a deep and lasting connection with your audience.

 

I have experience in a lot of different fields and industries, from cheddar cheese to construction cranes (seriously, hard hat included!), and everything in between.

 

I work in English (US) and Spanish (Mex), with thought leaders, entrepreneurs, consultants, authors, coaches, and speakers, as well as corporations and small businesses...

 

...but please don't let these labels stop you from contacting me if you wear a different one!

 

My client base covers a wide spectrum: from the president of a tiny non-profit in Mexico to a United States presidential candidate.

 

So, whether you have a product or service, or you are a one-person brand or a huge organization, I can definitely help you communicate, promote, and sell to your clientele more effectively.

But don't believe what I say...

This is the text that one of my clients sent me after I submitted the first draft of his project:

 

“Wow! Wow! Wow!
I don't even know what to say. Are you kidding me? I FREAKING LOVE IT!!!!!!!
I currently don't have any feedback. I think by the time we talk tomorrow, I still may not.

So we will follow up tomorrow and I'll let you know my final thoughts.
You did an absolutely amazing job!
This is exactly what I needed.
Thank you so much, Helena.”

And the next morning this is the text he sent me:


“I woke up this morning a new man because of you. This just gives me a true focus and direction when communicating with clients and it gives me clarity to always be looking for ways to increase the profits for all of my clients. THANK YOU AGAIN!!”

 

By the way, that client is real, in case you'd like to reach out for a reference: Jimmy Newson.

 

My Promise to You:

Because I have experience in a lot of different industries and a long history of writing about products, services, persons, and organizations... and because I've helped many clients to sell or position themselves successfully, I will work with you ONLY if you and I are a good fit. And for that, we need to talk. A lot. And I will ask tons of questions to fully understand you, and I need you to commit to being totally open and transparent.

 

That's the only way.

 

This is what allows me to create a strategy, along with the accompanying copy and content, that deeply resonate, solve a need, and create a bond with the audience in a way that feels natural, timely, and relevant. Never salesy.

 

And that is why my promise to you is that my work is GUARANTEED: you're either fully satisfied--ecstatic--or I will refund your money. I know that's gutsy, especially coming from a service person whose livelihood this is, but that's what makes me different. 

 

I believe so deeply in the projects that I do, and especially in the clients that I take on, that I put my heart and soul into them. I'm not happy until YOU are happy. Period.

 

And because of that, I only work with a small and select group of clients. I want to make you shine and need to make sure that I can indeed do so! 

 

So if you need better words to communicate, sell, and connect, and want to see if we're a good fit, click on the button below to send me an email, and we'll be talking very soon!

 

 

Simply Curious or Born Ready?

Email me & Let's TALKClick here to Connect

P.S. About my book...

Not quite ready to work with me just yet and would like to see what I'm all about?

 

Click on the book image to get my book The Quickest Guide to Content Creation: How to Consistently Create Content that is Uniquely Yours, Engages Your Audience, and Aligns with your Goals -- it's a very quick read, and it became the #1 international Amazon bestseller in web marketing, media, and communications. 

 

Here's just one 5-star review from a verified purchase. You can read the other ones in Amazon:

 

"Practical, actionable, no fluff. Most books on branding and content creation spend hundreds of pages focusing on theory instead of practical advice. Don’t be deceived and think that this book lacks depth based on the number of pages. In this short book you will find high value, immediately actionable content. You will finish it and wish the author would write another book soon. It’s no fluff and entertaining. Applying the lessons inside will save hours of strategic content planning and development." - Meta

 

And again, whenever you feel ready: 

Email me & Let's TALKClick here to Connect
Cover of The Quickest Guide to Content Creation by Helena Escalante with #1 Best Seller Badge